Device elements
The brand device consists of two consistent elements:
- Solid Shapes
- Keyline Shapes
These elements have been created for each country we work in, and the five continents. These elements are for use within the device only. There are also additional map assets available for use outside of the device for example infographics, diagrams etc.
Guidelines that apply to both elements…
- Country elements must be used only as supplied and follow application guidelines
- Both elements must always be used
- The country elements must be chosen according to which country is the focus of a case study or photograph. If it is ambiguous which country is being highlighted or a number are being featured, then the continent shape should be used in this instance.
Solid elements
They can be scaled but only smaller than the original supplied.
Don’t rotate the country shapes.
Don’t distort or redraw the shapes.. (The solid element must remain in the correct orientation in order to represent the country/continent)
Keyline elements
They can be scaled but only smaller than the original supplied.
They can be rotated.
What’s available for download?
Country elements have been created as separate assets, available in the following formats:
- Bitmap (for use in InDesign)
- PSDs (for use in Photoshop)
- PNGs (for digital use)
Each element has been created at A3 size for use on all sizes A3 and smaller.
An oversized set of assets will also be available for use on larger scale items for example banners and events stands.