Brand Focus
Our Tearfund brand eye sums up our brand approach. It focuses on the heart of what makes us different, summing up who we are, what we do and why we do it.
Our heart
We follow the example of Jesus as we seek an end to extreme poverty. We do this with a relentless love.
Proposition
Whole life transformation by following Jesus where the need is greatest (unpacking to follow)
Beliefs
- This isn’t how it’s meant to be
- The church can change the world
Benefits
Part of God’s Mission
Supports
- Joining in God’s mission
- Empowering Christians to make a difference
- Whole life response to – pray / act / give
- Our church community
- Over 50 years of incredible stories to share
Personality
Hope-driven
Courageous
Open hearted
Empowering