Tearfund Brand Portal
  • Introduction
  • Visual
  • Written
  • Brandmark
    • Sensitive locations
  • Brand Focus
  • Colours
  • Device
    • Device Elements
    • Device Colours
    • Device Application
  • Typography
  • Icons test page
  • Branded assets
    • Quotes
    • Excerpt Styles
  • Sign-offs
    • Single page items
    • Posters
    • Multiple page items
  • Brand Icon

Quotes

Our quote marks use a shape that feels harmonious alongside our logo and icon shapes, incorporating the rough edge so they all sit together as a branded set of assets.

These are intended for quoting people/individuals, not for scripture quotations.

Primary and secondary colour options

For white backgrounds

Quote styles can be used on white backgrounds, for example, pull quotes within documents/articles/ web copy. In these instances, two colour options are allowed.

Option 01

Option 02

#FFD400
#A1CEDD

For colour backgrounds

Quote styles can also be used on coloured backgrounds that use our primary and secondary colours. Three colour options are allowed.

#FFD400
#008AAB
#0B2F43
#FFEAA2
#35AAC3
#566274

For use on photography

Quote Styles can also be used on photography. An additional tint of our primary blue has been selected for use on dark photography where copy needs to appear in white.

Do

Colour option 01

Do

Colour option 02

Do

An additional tint can be used on dark imagery for use when copy is white.

Don't

Don’t use not use yellow with white as this reduces legibility.

Supporting colour options

Supporting colours can be used on white backgrounds too, but within a section of a publication that is being segmented using supporting colours i.e Teartimes, annual report etc.

#B4D2B8
#B69BC3
#E7A9B2
#F9D274
#EfC3C3
#C1DBE5
#F0B63F
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