Colours

Our Tearfund colour palette has been selected and allocated specific roles to maintain a branded look and feel across all our communications both in print and on digital platforms. Our palette is split into three colours sets, Primary Colours, Secondary Colours and Supporting Colours. Each colour set has a particular function, therefore guidelines have been set so that colours are used for the right purpose and in the right quantity.

Primary

Pantone 3135 C

C 100 M 12 Y 28 K 5

90% Tint / C 100 M 12 Y 28 K 5

80% Tint / C 100 M 12 Y 28 K 5

70% Tint / C 100 M 12 Y 28 K 5

60% Tint / C 100 M 12 Y 28 K 5

50% Tint / C 100 M 12 Y 28 K 5

40% Tint / C 100 M 12 Y 28 K 5

30% Tint / C 100 M 12 Y 28 K 5

20% Tint / C 100 M 12 Y 28 K 5

10% Tint / C 100 M 12 Y 28 K 5

Pantone 129 C

C 0 M 15 Y 100 K 0

70% Tint / C 0 M 15 Y 100 K 0

45% Tint / C 0 M 15 Y 100 K 0

Secondary

Pantone 539 C

C 98 M 76 Y 41 K 51

70% Tint / C 98 M 76 Y 41 K 51

45% Tint / C 98 M 76 Y 41 K 51

Supporting Colours

Our set of supporting colours consist of two tones for each, a darker and a lighter shade. This allows us flexibility for illustrations and other needs.

C 76 M 0 Y 75 K 0

C 38 M 0 Y 36 K 0

C 65 M 88 Y 0 K 0

C 30 M 45 Y 0 K 0

C 33 M 100 Y 64 K 0

C 0 M 46 Y 17 K 0

C 70 M 13 Y 22 K 0

C 28 M 0 Y 7 K 5

C 0 M 73 Y 32 K 0

C 0 M 32 Y 17 K 0

C 0 M 32 Y 100 K 0

C 0 M 18 Y 70 K 0

For illustration purposes only

We have also selected some additional colours that are not considered part of our main supporting palette but are available for illustration purposes only, to allow for:

Skin tones

C 54 M 71 Y 73 K 82

C 37 M 68 Y 100 K 45

C 29 M 59 Y 83 K 27

C 14 M 40 Y 74 K 4

C 4 M 26 Y 45 K 0

Grey tones

C 0 M 0 Y 0 K 70

C 0 M 0 Y 0 K 50

C 0 M 0 Y 0 K 30

C 0 M 0 Y 0 K 20

C 0 M 0 Y 0 K 10

Tints of lighter supporting colours

50% Tint / C 38 M 0 Y 36 K 0

40% Tint / C 30 M 45 Y 0 K 0

70% Tint / C 0 M 18 Y 0 K 0

50% Tint / C 28 M 0 Y 7 K 5

50% Tint / C 0 M 32 Y 17 K 0

Special Yella

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